BABY CARE

Luxuriously thick, petal-soft cloths are soaked in a mild, alcohol-free, plant-based, no-rinse solution consisting of gentle cleansers and nourishi...

Light, silky formula leaves baby super soft and snuggly ... every mom's favorite baby lotion. Sweet almond oil and vitamins E and C moisturize lea...

The perfect gift for newborns and babies. Set includes 8 ounces of Newborn 2-in-1 Hair & Body Wash and Super Soft Lotion. Gentle formulas devel...

Set includes 2 ounces of Extra Gentle Shampoo, Soothing Body Wash and Super Soft Lotion. Mild enough for daily use; can be used on newborns and bab...

Plant-based formula with strong stain-fighting enzymes naturally removes stains and odors. Highly effective product that helps protect fabric inte...

High moisture formula nourishes and conditions delicate skin and hair. Gently cleans hair and body without removing natural moisture from the skin...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypassing b...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for p...

Help your baby drop the tantrums, not their teether. The Get-A-Grip Teether has a bar handle that engages your baby's natural grasp reflex and a ...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through ...

Toss the smelly washcloth and say ta-ta to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good ...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute the...

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complete with two manual toothbrushes that promote br...

Help your baby drop the tantrums, not their teether. The Get-A-Grip Teether has a bar handle that engages your baby's natural grasp reflex and a ...

Awarded the Seal of Acceptance by the National Eczema Association. This fragrance- and steroid-free product helps soothe “the itch.” Active ingred...