As business owners, we want new business. It’s the reason we get out of bed each day! The best way to generate a new lead or to thank a new customer for coming on board with you is to let The Basketry send a gift on your behalf. Kristi Brocato, owner of The Basketry has been a Gift Expert for over 25 years. She has helped thousands of companies send the perfect gifts to clients, employees and their families. Here are Kristi’s top tips for welcoming a new client.
Tip #1: Make the gift all about the client. NOT
This is not the time to make this gift a promotional item. Don’t get me wrong, including your coffee mug and your sticker is a perfect addition to the gift, but don’t go overboard. There is no need to throw promotional items all over this gift because it will get thrown away and so will your new business. This is the perfect example of how to use your name to create the perfect welcome gift without going overboard.
“Thank you for Brewing Up business with us!”
Tip #2: Don’t spend a lot of money, but don’t look cheap!
Think about the cost of dinner, a round of golf, or tickets to a game. Your client’s time is the most valuable asset they have given you. Spend $50 – $150 on your gift.
Tip #3: If shopping local is important to your business, send a gift from a local company.
Think about it. You don’t want your customer’s shopping on Amazon, so why would you? Let your local gift shop be your “go-to” for gifting. If you choose The Basketry that’s great, but by all means, don’t shop with someone you don’t know.
We call this “Planned Randomness.” Everyone expects a Christmas gift, but if you send that same gift at Thanksgiving as a “Give Thanks” you will be remembered. If you send a client gift for Valentine’s day “We love working with you,” just imagine the impact. Client birthdays are another awesome way to let them know you appreciate their business.
Just remember, It’s not necessarily about the gift. Our gifts are the delivery vehicle for communicating your value, making someone feel special and showing that you value your client’s family. It’s about when you send it, what your personalized gift card message reads as well as the sweet contents that you send that show your effort. We are the go-to source for appreciating gifts for companies such as 5 Stones Media, Saphire Events, Cox Communications, and The Pelicans. Give our Creative Team a call if you need help with the logistics of gifting. We will save you money!