Building a relationship with your client is the single most important ingredient for a successful business. The more you invest in your client relationship, the more likely they are to continue to do business with you. The best way to do this is by sending them a gift of appreciation.
Today we’re sharing the five simple tips for curating your client gifting experience.
Tip 1: Send a gift with a purpose:
Most gifts fall into four categories:
- Onboarding – welcoming a client or a new hire gift
- Appreciation – holiday gifts or referrals
- Personal milestones – weddings, birthdays, new home, or new little ones
- Professional milestones – events, launches, or congratulatory gifts
Each of these events provide an opportunity for you to show your gratitude for your client’s business and nurture the relationship!
Tip 2: Set a budget:
The biggest question that I get is about the budget. Think of the cost of dinner, a ball game or a round of golf. It should not cost a fortune, but it should reflect the value of the time that the client has given you.
Tip 3: Think about your client and send the right gift:
When we are building a gift for you, we think of everything. We think of the functional aspects as well as the items the client will keep. Here are a few things you should think about when making your selections:
-Is it going to an office and will they need to share?
-Should we include a promotional item of yours for them to keep?
-Would it be a good idea to include the family in this gift?
Tip 4: Send your gifts at planned random times:
We call this planned randomness. It’s best to send for Thanksgiving and “Give Thanks” versus Christmas. A cute Valentine gift that says, “We love doing business with you.” Sending a gift for a client’s birthday is a great way to make them feel special. The idea is to send a gift at an unexpected time.
Tip 5: Personalize your gift!
The best way to personalize your gift is with a hand written gift card. Other ways that we make the gift personal is by adding their initials or last name on a marble board or cutting board that we can use as the container. We also love to personalize glasses. By adding a last name or an initial to the gifts, you are letting your client know that you put effort into the gift.
Tip 6: Let us deliver!
When we hand deliver to your client, it makes a huge impression. It’s a huge surprise and it makes a much bigger impact than if you make the delivery.